Okay... We're going to make this simple and quick as we are still taking phone calls on this and having to answer what is effectively the same question about the product known as MtG: Modern Masters.
"Do You Have Modern Masters?"
Yes, but we are not selling any of it.
"How much is it for a box of Modern Masters?"
Yeah...Again, we're not selling it.
"What if I offered you $200+ for a box of it?
Still not selling it....
"Why aren't you selling it?/Why won't you sell me any?"
The short answer...
We're keeping it back for prizes and promotions.
The *MUCH* longer version...
This product is in VERY high demand. We could certainly sell it and make our money back on it in spades pretty quickly, but that is a short-sighted way of looking at it. As it goes, if we sold Modern Masters for the MSRP of $6.99 a booster pack, every card speculator would descend upon us faster than locusts on baited crops, and our supply would disappear rather quickly. If we sold it for the "market vaule" of roughly $10.99 a booster pack, the supply would last longer and we would make a killing, but then we kind of feel like we are ripping people off, and that doesn't sit well with us, either.
So, we thought about the whole situation... A LOT... and then it hit us.
Modern Masters is a product much like Commander's Arsenal or a From The Vaults set; very limited and highly collectable. As such, it makes for a great way for us to increase our event draws and push promotions. Those concepts, in the long-term scheme of things, will gain the store far more worth and value in both a monetary aspect and a marketing sense. Yeah, we'll probably upset some folks in the short-term, but that is a price we are willing to pay for now to foster the continued growth of the business.